In Chapter 3, Elaine Chaika discusses the style of speech people use and how certain stylistic factors included in style can change the situation.  For example, voice quality is one of these elements that changes the situation. According to Chaika people are born with the ability to speak in numerous different ranges, but we just tend to stick to the one we grow up with and become comfortable with.

If our voice quality is something we choose to adopt, then it can be assumed that so some extent the same goes for  dialects and accents. Dialects and accents are often key factors of social status, identity, gender, and location, thus the reason there can be so many for a single language.

When a person lives in a certain area or socializes with a certain group of people, then language similar to dress and actions become a norm. Thus being born and socialized with this group and in this place, it is expected to behave a certain way, use certain words, and blend in with the group.

However, if voice quality is adopted and dialects are socialized- doesn't that make these two factors simply a norm???